Feature Documentary/ World Premiere / Filmmaker Q&A
BEAUTY AND THE BEER
The Miss Rheingold contest 1941-1964 might be one of the most successful marketing campaigns in U.S. history. In 1959, 20 million ballots were cast for Miss Rheingold. New Yorkers got the chance to vote in bars, bodega’s, and grocery stores for their candidate.
USA | 75 min. | Dir. Anne Newman