BEAUTY AND THE BEER

  • LONG BEACH CINEMAS 179 East Park Avenue Long Beach, NY, 11561 United States

Feature Documentary/ World Premiere / Filmmaker Q&A

BEAUTY AND THE BEER

The Miss Rheingold contest 1941-1964 might be one of the most successful marketing campaigns in U.S. history. In 1959, 20 million ballots were cast for Miss Rheingold. New Yorkers got the chance to vote in bars, bodega’s, and grocery stores for their candidate.

USA | 75 min. | Dir. Anne Newman